Jodene Shaer 

About Jodene Shaer


Jodene Shaer is an international business owner, published author of the book, The Holistic Entrepreneur, and speaker from South Africa.

Through her online social presence, she openly demonstrates what a life of courage, consciousness and a sense of humour looks like. She is a dedicated business partner, with a holistic approach to business, money and success, which has generated a significant social media following and established her as one of South Africa’s recognised influencers.

She began her entrepreneurial path in 2000 and after closing two businesses in the beauty industry, in 2008 she co-founded a people development business, Lifeology with her current business partner, Greg Arthur. Greg lives in the UK, with has taken their business to international heights.

Through sharing her philosophies, she was recognised for her natural talent in the social media world and opened their online agency, Chat Factory, with her business partner, Greg, in 2014. Specialising in South African and International social media strategy, content and community management and influencer marketing, alongside her team, she is head strategist and influencer marketer.

Jodene has been blogging since 2010, which created a significant online presence, which has led her to notable brand support, including her long standing sponsorship by Samsonite and Tanaz Hair Nails & Beauty. Other sponsors have included Tsogo Sun,, Breathalyzer Guy and Peugeot/Citroën.

As a writer and speaker, she has written her book, The Holistic Entrepreneur and is in the development phase of the related online course. Her blog has made the exciting move to a .com domain, to meet the growing local and international audience.

Jodene’s business websites: and